Apex Fitness wanted a high-energy poster series to promote their new classes and personal training programs. They asked for visuals that would inspire action and stand out against the muted, overly-serious look typical of gym advertising. I delivered a set of posters featuring dynamic action photography layered with bold, sharp typography and energetic gradients.

Each poster highlights a different pillar of their offerings: strength training, endurance, flexibility, and community. The design uses diagonal lines and movement cues to suggest progress and momentum, aligning with Apex's brand promise of pushing members beyond their limits. These posters were later adapted into digital banners and social media ads for a full campaign rollout.