PureGlow Organics needed a complete brand overhaul before launching their new line of eco-friendly skincare products. They requested a brand identity that felt fresh, luxurious, and rooted in nature. I developed a minimalist logo, a calming color palette based on natural earth tones, and a clean sans-serif typography system to convey simplicity and elegance.

Beyond the visual branding, I created a flexible packaging system, business cards, and social media templates to ensure brand consistency across platforms. Each design element was infused with subtle botanical illustrations, enhancing the organic feel without overpowering the clean aesthetic. The final result positioned PureGlow as a premium yet accessible skincare choice for modern consumers.