LushLife Beverages was launching a new line of organic cold-pressed juices and wanted packaging that would stand out on health food store shelves. They envisioned something lively, colorful, and immediately recognizable as fresh and natural. I crafted a series of playful, vibrant bottle labels featuring hand-drawn fruit illustrations and bold, cheerful typography.

The labels were color-coded by flavor but maintained a consistent style across the whole product line. This approach ensured shelf appeal while keeping the brand cohesive. Additional elements included an in-store point-of-sale display and social media launch graphics to support the product release.